What does it mean to be green?

  title={What does it mean to be green?},
  author={Alexander Kleiner},
  journal={Harvard business review},
  volume={69 4},
  pages={38-42, 44, 46-7}
Today a company is not considered environmentalist unless it moves beyond mere compliance with government regulations to behavior its competitors, and even customers, do not expect. How should it set its agenda? Author Art Kleiner proposes that, to be green, a company must ask three questions: What products should we bring to market? How much disclosure of pollution information should we support? And how can we reduce waste at its source? These questions can't be answered, Kleiner says, unless… CONTINUE READING

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