What do cigarette pack colors communicate to smokers in the U.S.?

@article{BansalTravers2011WhatDC,
  title={What do cigarette pack colors communicate to smokers in the U.S.?},
  author={Maansi Bansal-Travers and Richard D. O'Connor and Brian Vincent Fix and K Michael Cummings},
  journal={American journal of preventive medicine},
  year={2011},
  volume={40 6},
  pages={
          683-9
        }
}
BACKGROUND New legislation in the U.S. prohibits tobacco companies from labeling cigarette packs with terms such as light, mild, or low after June 2010. However, experience from countries that have removed these descriptors suggests that different terms, colors, or numbers communicating the same messages may replace them. PURPOSE The main purpose of this study was to examine how cigarette pack colors are perceived by smokers to correspond to different descriptive terms. METHODS Newspaper… CONTINUE READING
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