What do Corporations have to do with Fair Trade? Positive and Normative Analysis from a Value Chain Perspective

  title={What do Corporations have to do with Fair Trade? Positive and Normative Analysis from a Value Chain Perspective},
  author={Darryl Reed},
  journal={Journal of Business Ethics},
  • D. Reed
  • Published 1 April 2009
  • Business
  • Journal of Business Ethics
There has been tremendous growth in the sales of certified fair trade products since the introduction of the first of these goods in the Netherlands in 1988. Many would argue that this rapid growth has been due in large part to the increasing involvement of corporations. Still, participation by corporations in fair trade has not been welcomed by all. The basic point of contention is that, while corporate participation has the potential to rapidly extend the market for fair trade goods, it… 

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