What are you doing? - enterprise microblogging as context building

@inproceedings{Riemer2011WhatAY,
  title={What are you doing? - enterprise microblogging as context building},
  author={Kai Riemer and Alexander Altenhofen and Alexander Richter},
  booktitle={ECIS},
  year={2011}
}
With the advent of Twitter, microblogging has turned into a widely discussed phenomenon. Due to its perceived impact, many organisations have begun experimenting with the use of microblogging „behind the firewall‟, in order to support internal communication and group work. However, Enterprise Microblogging (EMB) is still in its infancy and not yet well understood. With this study we want to add to the rather limited body of knowledge a case study of Enterprise Microblogging in an academic… CONTINUE READING