What a Coincidence! The Effects of Incidental Similarity on Compliance

  title={What a Coincidence! The Effects of Incidental Similarity on Compliance},
  author={Jerry M. Burger and Nicole Messian and Shebani Patel and Alicia M. del Prado and Carmen Anderson},
  journal={Personality and Social Psychology Bulletin},
  pages={35 - 43}
Four studies examined the effect of an incidental similarity on compliance to a request. Undergraduates who believed they shared a birthday (Study 1), a first name (Study 2), or fingerprint similarities (Study 3) with a requester were more likely to comply with a request than participants who did not perceive an incidental similarity with the requester. The findings are consistent with past research demonstrating that people often rely on heuristic processing when responding to requests and… 

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