What Success Factors are Important to Small Business Owners?

@article{Walker2004WhatSF,
  title={What Success Factors are Important to Small Business Owners?},
  author={Elizabeth Walker and Alan Brown},
  journal={International Small Business Journal},
  year={2004},
  volume={22},
  pages={577 - 594}
}
Financial criteria are usually considered to be the most appropriate measure of business success, yet many small business owners are motivated to start a business on the basis of lifestyle or personal factors. Non-financial goals could lead to alternative measures of success, particularly in the small business sector. To explore the significance of these two dimensions of success, 290 small business owner-managers in Western Australia were surveyed. Respondents rated the importance of items… Expand

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