What Motivates the Sexual Double Standard? More Support for Male Versus Female Control Theory

  title={What Motivates the Sexual Double Standard? More Support for Male Versus Female Control Theory},
  author={Laurie A Rudman and Janell Cora Fetterolf and Diana T. Sanchez},
  journal={Personality and Social Psychology Bulletin},
  pages={250 - 263}
The present research uniquely compared male control theory (MCT) versus female control theory (FCT) to illuminate motives for the sexual double standard (SDS), whereby men gain status from engaging in casual sex or having many sexual partners, but women are stigmatized for it. Consistent with MCT, men were more likely than women to endorse the SDS and to give sexual advice in ways that reinforce it—gender differences that were mediated by hostile sexism (HS) and endorsing the SDS, respectively… 

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