What Motivates Consumers to Write Online Travel Reviews?

@article{Yoo2008WhatMC,
  title={What Motivates Consumers to Write Online Travel Reviews?},
  author={K. Yoo and U. Gretzel},
  journal={J. Inf. Technol. Tour.},
  year={2008},
  volume={10},
  pages={283-295}
}
  • K. Yoo, U. Gretzel
  • Published 2008
  • Psychology, Computer Science
  • J. Inf. Technol. Tour.
The Web provides a fertile ground for word-of-mouth communication and more and more consumers write about and share product-related experiences online. [...] Key Method A Web-based survey using an online consumer panel was conducted to investigate consumers' motivations to write online travel reviews. Measurement scales to gauge the motivations to contribute online travel reviews were developed and tested. The results indicate that online travel review writers are mostly motivated by helping a travel service…Expand
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