What Matters (and What Does Not) in Households' Decision to Invest in Malaria Prevention?

@article{Dupas2009WhatM,
  title={What Matters (and What Does Not) in Households' Decision to Invest in Malaria Prevention?},
  author={Pascaline Dupas},
  journal={The American economic review},
  year={2009},
  volume={99 2},
  pages={
          224-30
        }
}
This paper examines the take-up of a new malaria-control device by rural households in Kenya, and tests whether the demand curve for the device varies with the framing of marketing messages and with the gender of the person targeted by the marketing. Previous research suggests that the demand for malaria prevention is highly price-sensitive (Jessica Cohen and Dupas 2008), even though the private returns to preventing malaria are very large (Christian Lengeler 2004). In the standard model of… CONTINUE READING

From This Paper

Figures, tables, and topics from this paper.

Explore Further: Topics Discussed in This Paper

Citations

Publications citing this paper.
SHOWING 1-10 OF 50 CITATIONS

FILTER CITATIONS BY YEAR

2008
2019

CITATION STATISTICS

  • 6 Highly Influenced Citations

  • Averaged 4 Citations per year over the last 3 years

References

Publications referenced by this paper.
SHOWING 1-8 OF 8 REFERENCES

The Illusion of Sustainability.

  • Kremer, Michael, Edward Miguel
  • Quarterly Journal of Economics,
  • 2007

On the Concept of Health Capital and the Demand for Health.

  • Grossman, Michael
  • Journal of Political Economy,
  • 1972

Similar Papers

Loading similar papers…