What Makes an Effective Advertising for a Man or a Woman

@inproceedings{Ifezue2010WhatMA,
  title={What Makes an Effective Advertising for a Man or a Woman},
  author={Alexander N. Ifezue},
  year={2010}
}
  • Alexander N. Ifezue
  • Published 2010
  • Psychology
  • This paper, discusses the factors that make for effective gender advertising as well as the relevance of sex in advertising in southern African culture. The information gleaned from literature review was helpful in providing direction in pursuing certain areas of inquiry. Perceptual differences were observed on how men and women process information. Unlike women, men appear not pay close attention to nutritional value of what they consume. Furthermore, the portrayals of women and men's roles in… CONTINUE READING

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