What Makes a Management Buzzword Buzz?

  title={What Makes a Management Buzzword Buzz?},
  author={Robert Cluley},
  journal={Organization Studies},
  pages={33 - 43}
  • R. Cluley
  • Published 1 January 2013
  • Business
  • Organization Studies
Would organizations function better if managers did not use buzzwords? This paper traces a history of buzzwords and highlights three ways they help managers. First, managers use buzzwords to claim authority. Second, managers use buzzwords to facilitate action. Third, managers use buzzwords to displace responsibility for hard decisions. The paper concludes that there are benefits to using buzzwords and managers should be conscious of them. 

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