What Makes a Link Successful on Wikipedia?

@inproceedings{Dimitrov2017WhatMA,
  title={What Makes a Link Successful on Wikipedia?},
  author={Dimitar Dimitrov and Philipp Singer and Florian Lemmerich and Markus Strohmaier},
  booktitle={WWW},
  year={2017}
}
While a plethora of hypertext links exist on the Web, only a small amount of them are regularly clicked. Starting from this observation, we set out to study large-scale click data from Wikipedia in order to understand what makes a link successful. We systematically analyze effects of link properties on the popularity of links. By utilizing mixed-effects hurdle models supplemented with descriptive insights, we find evidence of user preference towards links leading to the periphery of the network… CONTINUE READING
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