What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.com

  title={What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.com},
  author={Susan M. Mudambi and David Schuff},
  journal={MIS Q.},
Customer reviews are increasingly available online for a wide range of products and services. [] Key Result Review depth has a greater positive effect on the helpfulness of the review for search goods than for experience goods. We discuss the implications of our findings for both theory and practice.

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