What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.com

Abstract

Customer reviews are increasingly available online for a wide range of products and services. They supplement other information provided by electronic storefronts such as product descriptions, reviews from experts, and personalized advice generated by automated recommendation systems. While researchers have demonstrated the benefits of the presence of… (More)

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@article{Mudambi2010WhatMA, title={What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.com}, author={Susan M. Mudambi and David Schuff}, journal={MIS Quarterly}, year={2010}, volume={34}, pages={185-200} }