What Is Privacy Worth ?

  title={What Is Privacy Worth ?},
  author={Alessandro Acquisti and Leslie John and George Loewenstein},
Understanding the value that individuals assign to the protection of their personal data is of great importance for business, law, and public policy. We use a field experiment informed by behavioral economics and decision research to investigate individual privacy valuations and find evidence of endowment and order effects. Individuals assigned markedly different values to the privacy of their data depending on (1) whether they were asked to consider how much money they would accept to disclose… CONTINUE READING
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