What Is Most Important for My Country Is Not Most Important for Me

  title={What Is Most Important for My Country Is Not Most Important for Me},
  author={Guoliang Zhang and Guosong Shao and Nicholas David Bowman},
  journal={Communication Research},
  pages={662 - 678}
Employing a public opinion survey and a content analysis of local media, this study sets out to examine of the agenda-setting effect in China. China is highlighted in this study because it is a collectivist, socialist nation whose mainstream media is largely controlled by the state. Data from this study reveal that (a) Chinese people make clear distinctions between issues of personal importance (their personal agenda) and issues of national importance (their social agenda) and (b) the agenda… Expand
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  • 2003
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