What Drives Social Commerce: The Role of Social Support and Relationship Quality

@article{Liang2011WhatDS,
  title={What Drives Social Commerce: The Role of Social Support and Relationship Quality},
  author={Ting-Peng Liang and Yi-Ting Ho and Yu-Wen Li and Efraim Turban},
  journal={International Journal of Electronic Commerce},
  year={2011},
  volume={16},
  pages={69 - 90}
}
Social commerce is emerging as an important platform in e-commerce, primarily due to the increased popularity of social networking sites such as Facebook, Linkedln, and Twitter. To understand the user's social sharing and social shopping intention in social networking Web sites, we conducted an empirical study on a popular microblog to investigate how social factors such as social support and relationship quality affect the user's intention of future participation in social commerce. The… 

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