What Drives People to Continue to Play Online Games? An Extension of Technology Model and Theory of Planned Behavior

@article{Lee2010WhatDP,
  title={What Drives People to Continue to Play Online Games? An Extension of Technology Model and Theory of Planned Behavior},
  author={Ming-Chi Lee and Tzung-Ru Tsai},
  journal={Int. J. Hum. Comput. Interaction},
  year={2010},
  volume={26},
  pages={601-620}
}
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