What Do Investors Want?

@article{Statman2004WhatDI,
  title={What Do Investors Want?},
  author={M. Statman},
  journal={Behavioral \& Experimental Finance eJournal},
  year={2004}
}
  • M. Statman
  • Published 2004
  • Economics
  • Behavioral & Experimental Finance eJournal
Investments, like restaurants, offer both utilitarian and expressive benefits. Diners want more than the utilitarian benefits of low cost and high nutrition when they choose restaurants; they want the utilitarian benefits of tastiness, ambiance, and conformance to culture. And they also want the expressive benefits of status, patriotism, and social responsibility. Similarly, investors want more than the utilitarian benefits of low risk and high expected returns when they choose investments… Expand

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