• Corpus ID: 28280446

What Creative Industries Have to Offer to Business? Creative Partnerships and Mutual Benefits

@article{Smagina2012WhatCI,
  title={What Creative Industries Have to Offer to Business? Creative Partnerships and Mutual Benefits},
  author={An{\vz}elika Smagina and A. E. Lindemanis},
  journal={World Academy of Science, Engineering and Technology, International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering},
  year={2012},
  volume={6},
  pages={3280-3285}
}

• A. Smagina, A. Lindemanis
• Published 21 November 2012
• Business, Economics
• World Academy of Science, Engineering and Technology, International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering

In the time of globalisation, growing uncertainty, ambiguity and change, traditional way of doing business are no longer sufficient and it is important to consider non-conventional methods and approaches to release creativity and facilitate innovation and growth. Thus, creative industries, as a natural source of creativity and innovation, draw particular attention. This paper explores feasibility of building creative partnerships between creative industries and business and brings attention to mutual benefits derived from such partnerships. Design/approach This paper is a theoretical exploration of projects, practices and research findings addressing collaboration between creative industries and business. Thus, it concerns creative industries, arts, business and its representatives in order to define requirements for creative partnerships to work and succeed. Findings – Current practices in engaging into arts-business partnerships are still very few, although most of creative partnerships proved to be highly valuable and mutually beneficial. Certain conditions shall be provided in order to benefit from arts-business creative synergy. Originality/valueBy integrating different sources of literature, this article provides a base for conducting empirical research in several dimensions within arts-business partnerships. Keywords—Arts, artists, business, creative industries, partnership.