• Corpus ID: 28280446

What Creative Industries Have to Offer to Business? Creative Partnerships and Mutual Benefits

  title={What Creative Industries Have to Offer to Business? Creative Partnerships and Mutual Benefits},
  author={An{\vz}elika Smagina and A. E. Lindemanis},
  journal={World Academy of Science, Engineering and Technology, International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering},
  • A. SmaginaA. Lindemanis
  • Published 21 November 2012
  • Business, Economics
  • World Academy of Science, Engineering and Technology, International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering
In the time of globalisation, growing uncertainty, ambiguity and change, traditional way of doing business are no longer sufficient and it is important to consider non-conventional methods and approaches to release creativity and facilitate innovation and growth. Thus, creative industries, as a natural source of creativity and innovation, draw particular attention. This paper explores feasibility of building creative partnerships between creative industries and business and brings attention to… 

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