What ' s driving energy efficient appliance label awareness and purchase propensity ?

  title={What ' s driving energy efficient appliance label awareness and purchase propensity ?},
  author={Bradford F. Mills and Joachim Schleich},
The EU appliance energy consumption labeling scheme is a key component of efforts to increase the diffusion of energy-efficient household appliances. In this paper, the determinants of consumer knowledge of the energy label for household appliances and the choice of class-A energy-efficient appliances are jointly estimated using data from a large survey of more than 20,000 German households. The results for five major appliances suggest that lack of knowledge of the energy label can generate… CONTINUE READING

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