• Corpus ID: 18795138

What ’ s in a Name ? Persuasion

  title={What ’ s in a Name ? Persuasion},
  author={PerhapsGARNERN and Me and Randy Garner},
Four studies demonstrate the potential influence of name similarity on perceptions of similarity to oneself in general, liking, and compliance. Some participants received a scenario in which the protagonist’s name was similar to their own. These participants indicated that the character was more similar to themselves, reported greater liking for the person, and expressed more willingness to comply with a request for help than control participants did. In addition, the persuasive influence of… 
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