• Corpus ID: 18795138

What ’ s in a Name ? Persuasion

@inproceedings{PerhapsGARNERN2006WhatS,
  title={What ’ s in a Name ? Persuasion},
  author={PerhapsGARNERN and Me and Randy Garner},
  year={2006}
}
Four studies demonstrate the potential influence of name similarity on perceptions of similarity to oneself in general, liking, and compliance. Some participants received a scenario in which the protagonist’s name was similar to their own. These participants indicated that the character was more similar to themselves, reported greater liking for the person, and expressed more willingness to comply with a request for help than control participants did. In addition, the persuasive influence of… 
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The similarity-attraction paradigm in persuasive technology: effects of system and user personality on evaluations and persuasiveness of an interactive system

The notion that similarity leads to more positive evaluations and persuasion of an interactive system was tested in an online study in which participants were provided with automated persuasive messages that had either a dominant or a submissive interaction style.

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