What’s in a Name: A Bayesian Hierarchical Analysis of the Name-Letter Effect

@article{Dyjas2012WhatsIA,
  title={What’s in a Name: A Bayesian Hierarchical Analysis of the Name-Letter Effect},
  author={Oliver Dyjas and Raoul P. P. P. Grasman and Ruud Wetzels and H.L.J. van der Maas and Eric-Jan Wagenmakers},
  journal={Frontiers in Psychology},
  year={2012},
  volume={3}
}
People generally prefer their initials to the other letters of the alphabet, a phenomenon known as the name-letter effect. This effect, researchers have argued, makes people move to certain cities, buy particular brands of consumer products, and choose particular professions (e.g., Angela moves to Los Angeles, Phil buys a Philips TV, and Dennis becomes a dentist). In order to establish such associations between people’s initials and their behavior, researchers typically carry out statistical… 
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