What's in a name: implicit self-esteem and the automatic self.

@article{Koole2001WhatsIA,
  title={What's in a name: implicit self-esteem and the automatic self.},
  author={Sander L. Koole and A. P. Dijksterhuis and Ad van Knippenberg},
  journal={Journal of personality and social psychology},
  year={2001},
  volume={80 4},
  pages={
          669-85
        }
}
This article explores the links between implicit self-esteem and the automatic self (D. L. Paulhus, 1993). Across 4 studies, name letter evaluations were positively biased, confirming that implicit self-esteem is generally positive (A. G. Greenwald & M. R. Banaji, 1995). Study 1 found that this name letter bias was stable over a 4-week period. Study 2 found that positive bias for name letters and positive bias for birth date numbers were correlated and that both biases became inhibited when… CONTINUE READING

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Bypassing the will: The automatization of affirmations

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