What's in a message? Delivering sexual health promotion to young people in Australia via text messaging

@inproceedings{Gold2010WhatsIA,
  title={What's in a message? Delivering sexual health promotion to young people in Australia via text messaging},
  author={Judy Gold and Megan Su Cheng Lim and Margaret Hellard and Jane S Hocking and Louise A Keogh},
  booktitle={BMC public health},
  year={2010}
}
BACKGROUND Advances in communication technologies have dramatically changed how individuals access information and communicate. Recent studies have found that mobile phone text messages (SMS) can be used successfully for short-term behaviour change. However there is no published information examining the acceptability, utility and efficacy of different characteristics of health promotion SMS. This paper presents the results of evaluation focus groups among participants who received twelve… CONTINUE READING
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