Wenn ich einen Stuhl sehe - sehe ich dann wirklich nur ein Zeichen? / When I See a Chair - Must I See a Sign of It?

Abstract

In the debate among proponents of semiotics, product language and a semantics for design, I am responding to Susann Vihma's invitation to a "further discussion" and will address three issues: the (in)adequacy of semiotic theories for design, my concept of meaning, and her interpretation of the task of product semantics. Vihma and I have a common concern/or meaning in design. Our differences stem mainly from diverging epistemological commitments, in her case to the ontology of semiotic theory, in my case to a human-centered approach to design. This journal article is available at ScholarlyCommons: http://repository.upenn.edu/asc_papers/39

Cite this paper

@inproceedings{Krippendorff2015WennIE, title={Wenn ich einen Stuhl sehe - sehe ich dann wirklich nur ein Zeichen? / When I See a Chair - Must I See a Sign of It?}, author={Klaus Krippendorff and Susann Vihmas}, year={2015} }