Weight as an Embodiment of Importance

  title={Weight as an Embodiment of Importance},
  author={Nils B Jostmann and Daniel Lakens and Thomas W. Schubert},
  journal={Psychological Science},
  pages={1169 - 1174}
Four studies show that the abstract concept of importance is grounded in bodily experiences of weight. Participants provided judgments of importance while they held either a heavy or a light clipboard. Holding a heavy clipboard increased judgments of monetary value (Study 1) and made participants consider fair decision-making procedures to be more important (Study 2). It also caused more elaborate thinking, as indicated by higher consistency between related judgments (Study 3) and by greater… 
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    Perspectives on psychological science : a journal of the Association for Psychological Science
  • 2006
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