Weighing Women Down: Messages on Weight Loss and Body Shaping in Editorial Content in Popular Women's Health and Fitness Magazines

  title={Weighing Women Down: Messages on Weight Loss and Body Shaping in Editorial Content in Popular Women's Health and Fitness Magazines},
  author={Laura E. Willis and Silvia Knobloch-Westerwick},
  journal={Health Communication},
  pages={323 - 331}
Exposure to idealized body images has been shown to lower women's body satisfaction. Yet some studies found the opposite, possibly because real-life media (as opposed to image-only stimuli) often embed such imagery in messages that suggest thinness is attainable. Drawing on social cognitive theory, the current content analysis investigated editorial body-shaping and weight-loss messages in popular women's health and fitness magazines. About five thousand magazine pages published in top-selling… 

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