Website optimization with web metrics: a case study

@inproceedings{Weischedel2006WebsiteOW,
  title={Website optimization with web metrics: a case study},
  author={B. Weischedel and E. Huizingh},
  booktitle={ICEC '06},
  year={2006}
}
Web metrics are the measures that reflect how customers are using a website. Companies use these metrics for further improvement of their website. Although most companies today are engaged in website optimization, the actual use of web metrics is a relatively unexplored area. In this paper we address this topic by first reviewing the strengths and weaknesses of the most important source of web metrics (web logs) and then conducting an extensive case study. The literature review revealed a… Expand
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