Website features that gave rise to social commerce: a historical analysis

  title={Website features that gave rise to social commerce: a historical analysis},
  author={Renata Gonçalves Curty and Ping Zhang},
  journal={Electronic Commerce Research and Applications},
Social commerce is a form of commerce mediated by social media and social networking services (SNS)As a multifaceted phenomenon, social commerce can be studied from different angles and analyzed through the lens of various disciplines. This article examines website technical features to depict the transformation of e-commerce into social commerce. We first develop a conceptual framework to capture three emphases of e-commerce: transactional, relational and social. Then, we use the framework to… CONTINUE READING
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Citation Velocity: 8

Averaging 8 citations per year over the last 3 years.

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