Website features that gave rise to social commerce: a historical analysis

@article{Curty2013WebsiteFT,
  title={Website features that gave rise to social commerce: a historical analysis},
  author={Renata Gonçalves Curty and Ping Zhang},
  journal={Electronic Commerce Research and Applications},
  year={2013},
  volume={12},
  pages={260-279}
}
Social commerce is a form of commerce mediated by social media and social networking services (SNS)As a multifaceted phenomenon, social commerce can be studied from different angles and analyzed through the lens of various disciplines. This article examines website technical features to depict the transformation of e-commerce into social commerce. We first develop a conceptual framework to capture three emphases of e-commerce: transactional, relational and social. Then, we use the framework to… CONTINUE READING
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