Website Design and Trust Across Cultures

  title={Website Design and Trust Across Cultures},
  booktitle={Global Usability},
    The number of world-wide Internet users is increasing at a dramatic rate and many of these users are online shoppers. It is important for online retailers to create a website environment where shoppers feel they can trust the vendor and where online risks are mitigated. However, relatively little is known as to how trust is established in online environments across cultures. To fill this gap, in this chapter information is presented concerning culture, website design and online trust. Data from… CONTINUE READING