Web usage mining: discovery and applications of usage patterns from Web data

@article{Srivastava2000WebUM,
  title={Web usage mining: discovery and applications of usage patterns from Web data},
  author={Jaideep Srivastava and Robert Cooley and Mukund Deshpande and Pang-Ning Tan},
  journal={SIGKDD Explor.},
  year={2000},
  volume={1},
  pages={12-23}
}
Web usage mining is the application of data mining techniques to discover usage patterns from Web data, in order to understand and better serve the needs of Web-based applications. Web usage mining consists of three phases, namely preprocessing, pattern discovery, and pattern analysis. This paper describes each of these phases in detail. Given its application potential, Web usage mining has seen a rapid increase in interest, from both the research and practice communities. This paper provides a… 

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