Web science: a provocative invitation to computer science

@article{Shneiderman2007WebSA,
  title={Web science: a provocative invitation to computer science},
  author={Ben Shneiderman},
  journal={Commun. ACM},
  year={2007},
  volume={50},
  pages={25-27}
}
Here's how it can awaken computer science to the interdisciplinary possibilities of the Web's socially embedded computing technology. 

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In 2005–06, researchers from the US and the UK met to outline a framework for a new discipline called “Web Science”. What resulted was the foundation of the “Web Science Research Initiative” (WSRI),

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This article argues for the development of the discipline of Web Science, to understand the reciprocal relationship between the Web and society at a number of scales, from technical protocols to emergent social behaviour, to ensure that the Web’s growth will continue, and will benefit society.
...

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