Web assurance seal services, trust and consumers' concerns: an investigation of e-commerce transaction intentions across two nations

@article{Kim2016WebAS,
  title={Web assurance seal services, trust and consumers' concerns: an investigation of e-commerce transaction intentions across two nations},
  author={Dan Jong Kim and Myung-Seong Yim and Vijayan Sugumaran and Hejamadi Raghav Rao},
  journal={EJIS},
  year={2016},
  volume={25},
  pages={252-273}
}
Received: 8 June 2012 Revised: 17 August 2015 Accepted: 16 September 2015 Abstract Trust is considered as a critical enabler in reducing consumer concerns regarding e-commerce transactions. Another enabler that helps reduce consumers’ concerns is Web Assurance Seal Services (WASS). We suggest that both factors help in the reduction of a critical hindrance to e-commerce, namely consumer concerns, and foster e-commerce transactions. Prior research has focused on trust in e-commerce, and… CONTINUE READING

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