Web analytics: State-of-art & literature assessment

  title={Web analytics: State-of-art & literature assessment},
  author={Himani Singal and Shruti Kohli and Amit Kumar Sharma},
  journal={2014 5th International Conference - Confluence The Next Generation Information Technology Summit (Confluence)},
As we enter the 24th year from the time World Wide Web came into being, it is apt to reflect on the ground-breaking efforts of web optimization and the building blocks of contemporaneous web analytics solutions. Everything on a Web is a process and it calls for complex decision-making; especially when it comes to forming customer-centric web strategy; which is the ultimate soul and goal of any Web program. This needs to deal with both voluminous and diverse nature of data. The diversity, on one… CONTINUE READING
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