Web Site Usability, Design, and Performance Metrics

  title={Web Site Usability, Design, and Performance Metrics},
  author={Jonathan W. Palmer},
  journal={Information Systems Research},
Websites provide the key interface for consumer use of the Internet. This research reports on a series of three studies that develop and validate Web site usability, design and performance metrics, including download delay, navigability, site content, interactivity, and responsiveness. The performance metric that was developed includes the subconstructs user satisfaction, the likelihood of return, and the frequency of use. Data was collected in 1997, 1999, and 2000 from corporate Web sites via… CONTINUE READING
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