Web Site Delays: How Tolerant are Users?

  title={Web Site Delays: How Tolerant are Users?},
  author={Dennis F. Galletta and Raymond M. Henry and Scott McCoy and Peter Polak},
  journal={J. AIS},
Web page loading speed continues to vex users, even as broadband adoption increases. Several studies have addressed delays in the context of Web sites as well as interactive corporate systems, and have recommended a wide range of “rules of thumb.” Some studies conclude that response times should be no greater than 2 seconds while other studies caution on delays of 12 seconds or more. One of the strongest conclusions was that complex tasks seemed to allow longer response times. This study… CONTINUE READING
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