Web Site Adaptation: A Cross-Cultural Comparison of U.S. and Mexican Web Sites

@article{Singh2004WebSA,
  title={Web Site Adaptation: A Cross-Cultural Comparison of U.S. and Mexican Web Sites},
  author={Nitish Singh and Daniel W. Baack},
  journal={J. Computer-Mediated Communication},
  year={2004},
  volume={9},
  pages={0}
}