Web Privacy: an Essential Part of Electronic Commerce

Abstract

Web users’ concerns about their privacy result in reduction of online shopping activity. Widely spread Web marketing is not possible without an appropriate protection of customers’ privacy. The significance of privacy in electronic commerce is illustrated in this article. We present a classification of Web privacy risks and describe an evolution of privacy… (More)

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Cite this paper

@inproceedings{Margasi2003WebPA, title={Web Privacy: an Essential Part of Electronic Commerce}, author={Igor Margasi and Krzysztof Szczypiorski}, year={2003} }