Web Personalization as a Persuasion Strategy: An Elaboration Likelihood Model Perspective

@article{Tam2005WebPA,
  title={Web Personalization as a Persuasion Strategy: An Elaboration Likelihood Model Perspective},
  author={Kar Yan Tam and Shuk Ying Ho},
  journal={Information Systems Research},
  year={2005},
  volume={16},
  pages={271-291}
}
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