Web Personalization Techniques for E-commerce

  title={Web Personalization Techniques for E-commerce},
  author={Suwimol Sae-Tang and Vatcharaporn Esichaikul},
  booktitle={Active Media Technology},
With the advent of the Internet, there is a dramatic growth of data available on the World Wide Web. To reduce information overload and create customer loyalty, E-commerce businesses use Web Personalization, a significant tool that provides them with important competitive advantages. Despite the growing interest in personalized systems, it is difficult to implement such a system. This is because many business-critical issues must be considered before the appropriate personalization techniques… CONTINUE READING
Highly Cited
This paper has 36 citations. REVIEW CITATIONS

From This Paper

Figures, tables, and topics from this paper.


Publications citing this paper.
Showing 1-10 of 11 extracted citations

An Approach to Predict User's Interests in Web-based Educational Systems using a Collaborative Filtering Weighted Method

2008 11th IEEE International Conference on Computational Science and Engineering - Workshops • 2008
View 4 Excerpts
Method Support
Highly Influenced

Trust in motivated learning agents

2016 IEEE Symposium Series on Computational Intelligence (SSCI) • 2016
View 1 Excerpt

Personalization as a means to improve e-services

2013 International Conference on Computer, Information and Telecommunication Systems (CITS) • 2013
View 1 Excerpt

Resource Recommendation Using Adaptive Automaton

2009 16th International Conference on Systems, Signals and Image Processing • 2009
View 1 Excerpt

An approach to recommender system applying usage mining to predict users’ interests

2008 15th International Conference on Systems, Signals and Image Processing • 2008
View 1 Excerpt


Publications referenced by this paper.
Showing 1-7 of 7 references

Personalization – Yesterday, Today and Tomorrow

C. Allen
Retrieved May 2000 from the World Wide Web: • 2000
View 2 Excerpts

Sorting through Personalization and Targeting

A. Levin
Fastwater Rapids: Volume 1.12. Retrieved January • 1999
View 1 Excerpt

Personalizing Your Web Site

R. Dean
Retrieved June 1998 from the World Wide Web: • 1998
View 1 Excerpt

Personalize or Perish

Electronic Markets • 1997
View 1 Excerpt