Web Merchants ' Privacy and Security Statements : How Reassuring Are They for Consumers ? a Two-sided Approach

@inproceedings{Gauzente2004WebM,
  title={Web Merchants ' Privacy and Security Statements : How Reassuring Are They for Consumers ? a Two-sided Approach},
  author={Claire Gauzente},
  year={2004}
}
Online environment is now part of everyday life. However, trust is still an important issue for online merchants. This explains why there is an increasing interest in "trust busters" by the general consumer. Trust busters entail, among other, a thorough online privacy policy (OPP) that encompasses detailed privacy and security statements. The paper looks at both the views of the consumer and the views of the web merchants in attempting to unravel the problems of privacy on the Net. A sample of… CONTINUE READING
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