Web Identity Translator: Behavioral Advertising and Identity Privacy with WIT

@inproceedings{Papaodyssefs2015WebIT,
  title={Web Identity Translator: Behavioral Advertising and Identity Privacy with WIT},
  author={Fotios Papaodyssefs and Costas Iordanou and Jeremy Blackburn and Nikolaos Laoutaris and Konstantina Papagiannaki},
  booktitle={HotNets},
  year={2015}
}
Online Behavioral Advertising (OBA) is an important revenue source for online publishers and content providers. However, the extensive user tracking required to enable OBA raises valid privacy concerns. Existing and proposed solutions either block all tracking, therefore breaking OBA entirely, or require significant changes on the current advertising infrastructure, making adoption hard. We propose Web Identity Translator (WIT), a new privacy service running as a proxy or middlebox. WIT stops… CONTINUE READING
Highly Cited
This paper has 17 citations. REVIEW CITATIONS

From This Paper

Figures, tables, and topics from this paper.

Citations

Publications citing this paper.
Showing 1-10 of 12 extracted citations

Similar Papers

Loading similar papers…