Web Design and Assessment for E-Commerce: A Case Study on the Visual Design of a Commercial Homepage

@article{Wei2010WebDA,
  title={Web Design and Assessment for E-Commerce: A Case Study on the Visual Design of a Commercial Homepage},
  author={Wan-Li Wei and Yuan-Hsiu Chen and Li-Chieh Chen and Po-Ying Chu},
  journal={2010 International Conference on Management and Service Science},
  year={2010},
  pages={1-4}
}
The study is based on analytic hierarchy process (AHP) to constitute the evaluation structure and questionnaires for website visual design, with a view to assessing four visual design alternatives published on the homepage of an online shopping. This research concludes: (1) twenty evaluation criteria in relation to website visual design determined through… CONTINUE READING