Web Assurance Seals: How and Why They Influence Consumers' Decisions

@article{Odom2002WebAS,
  title={Web Assurance Seals: How and Why They Influence Consumers' Decisions},
  author={Marcus D. Odom and Anand Kumar and Laura Saunders},
  journal={J. Information Systems},
  year={2002},
  volume={16},
  pages={231-250}
}
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