Weathering the Storm: A Social Marketing Perspective on Disaster Preparedness and Response with Lessons from Hurricane Katrina

  title={Weathering the Storm: A Social Marketing Perspective on Disaster Preparedness and Response with Lessons from Hurricane Katrina},
  author={Deirdre T. Guion and Debra L. Scammon and Aberdeen Leila Borders},
  journal={Journal of Public Policy \& Marketing},
  pages={20 - 32}
The devastation of New Orleans as a result of Hurricane Katrina presents an opportunity and an obligation to examine the human and social factors that influenced the nation's response to this disaster. Lessons from Katrina suggest that a social marketing approach to disaster management could increase the likelihood of positive outcomes for individuals and communities when a disaster strikes. The authors propose an integrated approach to effective risk communications that encourages self… 

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