Weathering the Storm: A Social Marketing Perspective on Disaster Preparedness and Response with Lessons from Hurricane Katrina

@article{Guion2007WeatheringTS,
  title={Weathering the Storm: A Social Marketing Perspective on Disaster Preparedness and Response with Lessons from Hurricane Katrina},
  author={D. Guion and D. Scammon and A. L. Borders},
  journal={Journal of Public Policy & Marketing},
  year={2007},
  volume={26},
  pages={20 - 32}
}
  • D. Guion, D. Scammon, A. L. Borders
  • Published 2007
  • Economics
  • Journal of Public Policy & Marketing
  • The devastation of New Orleans as a result of Hurricane Katrina presents an opportunity and an obligation to examine the human and social factors that influenced the nation's response to this disaster. Lessons from Katrina suggest that a social marketing approach to disaster management could increase the likelihood of positive outcomes for individuals and communities when a disaster strikes. The authors propose an integrated approach to effective risk communications that encourages self… CONTINUE READING

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