Weakness of the will : Is a quick fix possible ?

  title={Weakness of the will : Is a quick fix possible ?},
  author={Peter M. Gollwitzer},
Weakness of the will may lead to ineffective goal striving in the sense that people lacking willpower fail to get started, to stay on track, to select instrumental means, and to act efficiently. However, using a simple self-regulation strategy (i.e., forming implementation intentions or making if–then plans) can get around this problem by drastically improving goal striving on the spot. After an overview of research investigating how implementation intentions work, I will discuss how people can… CONTINUE READING

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Flexible tenacity in goal pursuit

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European Journal of Social Psychology, • 2013
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I. Schweiger Gallo, K. C. McCulloch, P. M. Gollwitzer
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