Watching Television Without Pity

  title={Watching Television Without Pity},
  author={Mark Andrejevic},
  journal={Television \& New Media},
  pages={24 - 46}
Increasingly, online fan sites are providing instant feedback to television writers and scriptwriters, who are starting to pay more attention to the chatter of “the boards.” At the same time, the boards have become a marketing strategy for TV shows that takes advantage of interactivity to create fan communities and build viewer loyalty. Drawing on a case study of the popular web site, this article explores the way in which online viewer activity doubles as a form of… Expand
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