Watching Each Other: Portrayals of Gender and Ethnicity in Television Advertisements

@article{RubieDavies2013WatchingEO,
  title={Watching Each Other: Portrayals of Gender and Ethnicity in Television Advertisements},
  author={Christine M. Rubie-Davies and S. Liu and K. K. Lee},
  journal={The Journal of Social Psychology},
  year={2013},
  volume={153},
  pages={175 - 195}
}
  • Christine M. Rubie-Davies, S. Liu, K. K. Lee
  • Published 2013
  • Psychology, Medicine
  • The Journal of Social Psychology
  • ABSTRACT The stereotypical depiction of men and women and of ethnic minority groups in advertisements is problematic because studies have shown that repeated exposure to selective portrayals of particular groups can lead to viewers adopting distorted beliefs about those groups. The current study examined the contemporary portrayal of men and women and of ethnic minority groups in New Zealand television advertisements. Over 3,000 advertisements were coded. Men and women were less often depicted… CONTINUE READING
    20 Citations

    Topics from this paper

    Advertising ( in ) equality at a glance 2 Executive summary
    • ADVERTISING EQUALITY
    • 2018
    • PDF
    Impact of Gender Cues in Advertisements on Perceived Gender Identity Meanings of the Advertised Product
    • 2
    Gender Contamination in Indian Automobile Advertisements
    • 4

    References

    SHOWING 1-10 OF 53 REFERENCES
    Race and Ideology: African-American Images in Television Advertising
    • 154
    The effect of television day part on gender portrayals in television commercials: A content analysis
    • 122
    • Highly Influential
    • PDF
    Hispanics and Blacks in television commercials.
    • 148
    Not in Vogue: Portrayals of Asian Americans in Magazine Advertising
    • 87
    • PDF
    Minorities in Children's Television Commercials: New, Improved, and Stereotyped
    • 69
    • Highly Influential
    The Portrayal of Men's Family Roles in Television Commercials
    • 77
    The Impact of Women in Advertisements on Attitudes Toward Women
    • 163