Watch out! That could be dangerous: valence-arousal interactions in evaluative processing.

@article{Robinson2004WatchOT,
  title={Watch out! That could be dangerous: valence-arousal interactions in evaluative processing.},
  author={Michael D. Robinson and Justin Storbeck and Brian P. Meier and Ben S Kirkeby},
  journal={Personality & social psychology bulletin},
  year={2004},
  volume={30 11},
  pages={1472-84}
}
Seven studies involving 146 undergraduates examined the effects of stimulus valence and arousal on direct and indirect measures of evaluative processing. Stimuli were emotional slides (Studies 1 to 6) or words (Study 7) that systematically varied in valence and arousal. Evaluative categorization was measured by reaction times to evaluate the stimuli (Studies 2, 3, and 7), latencies related to emotional feelings (Study 3), and incidental effects on motor performance (Studies 4 and 5). A… CONTINUE READING

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